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urban cities

task:
Create a regional campaign using Heineken’s Limited Edition City Bottles with a focus on 
Multicultural neighborhoods. 

insight:
Boston is a A city whose inhabitants feel immense pride for the whole of Boston, while at the same time want to celebrate their unique neighborhood as being the best.

idea:
Heineken celebrates their heritage with four unique multicultural neighborhoods in Boston: Chelsea, East Boston (Eastie), Roxbury and Dorchester. 

role:
Strategy, print design, production