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open your summer

Men of the world ages 25-35 want to be treated as individuals and feel like companies cares about them and their experience1. 53% of millennials interact with brands online1.

Give men of the world the opportunity to customize the summer of their dreams, picked by them and rewarded by Heineken.

how it works:
Displays, pos, promotional packaging and limited-edition city bottles attract attention, and maximize visibility to drive purchase.

Enter unique utc codes at for a chance to win hundreds
of daily prizes and one of six grand prize trips to an international city
bottle destination.

Daily instant winners choose from a number of different
prizes, adding a personal touch encouraging them to
repeat purchase for more codes.

Concept, art direction, print design, web design. 

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