insight:
Men of the world ages 25-35 want to be treated as individuals and feel like companies cares about them and their experience1. 53% of millennials interact with brands online1.

idea:
Give men of the world the opportunity to customize the summer of their dreams, picked by them and rewarded by Heineken.

how it works:
Displays, pos, promotional packaging and limited-edition city bottles attract attention, and maximize visibility to drive purchase.

Enter unique utc codes at Heineken.com for a chance to win hundreds
of daily prizes and one of six grand prize trips to an international city
bottle destination.

Daily instant winners choose from a number of different
prizes, adding a personal touch encouraging them to
repeat purchase for more codes.

role: 
Concept, art direction, print design, web design.