task:
Leverage above-the-line launch of the Heineken Star Bottle to drive awareness and sales of the new bottle.

idea:
The Star Bottle is your portal to exclusive, world-class experiences around the globe.

how it works:
Download the Star app to scan the Star Bottle to enter into sweepstakes and launch an augmented reality experience that literally “opens your world.”

Marked cities on the globe contain information on how to be a savvy traveler and how to order a Heineken in that city. New cities unlock throughout the summer, keeping you coming back to scan
more Star Bottles, and win more prizes. 

role:
Concept, art direction, app development, UX, production