challenge:
To persuade Hispanics to add Absolut Vodka to their list of spirits while shopping for
party supplies for their holiday celebrations.

solution:
Use bright colors and eye-catching elements that convey each distinct celebration, 
to create a connection to the cultural celebrations. 

Use language that is short, fun and impactful to create an immediate connection with the 
Absolut brand and it’s Hispanic audience.

role: 
Strategy, print design